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b Store owners, Matthew Murphy and Kirk Beattie, are fast on their way to building one of London's most sought-after menswear labels, b Clothing. Since its conception in 2007, the b Clothing line has gone on to cement the b Store as a manual of style.

With both Murphy and Beattie working in the store daily, inspiration for the clothing line is never far away. 'We design in the shop as we are constantly inspired by the people we meet every day, so it seems the best place', Murphy says. The idea of starting the collection originally came from the need of basic men's fashion staples within the store. Murphy says 'we work with so many creative talents, but it was difficult to find basics in their collections, this inspired us to create our own clothing collection that would sit alongside both our shoe collection and the designers we already worked with'. As well as offering their own clothing label and the b Shoe range, b Store acts as a showcase for young designers, stocking brands such as Bernhard Willhelm, Ann Sofie Back, Peter Jensen and Tim Soar. Opening in 2000 b Store moved to the current position on London's Savile Row in February 2006, and won Shop of the Year at the British Fashion Awards in the same year.