HISTORY

Developing a legend
With the launch of its first watch in 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market. In developing its own wristwatch, Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month - not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due to the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the worlds first digital watch with an automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Durability
In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world's toughest watch. Using a triple protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became widely popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio controlled technology, and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio's flagship timepiece product.

  • 1983 / DW-5000C

    1983

    DW-5000C

    First G-Shock Model
  • 1989 / AW-500

    1989

    AW-500

    Analogue/Digital model realising a shock resistant structure
  • 1992 / DW-5900

    1992

    DW-5900

    1st Strong resin digital G-Shock
  • 1993 / DW-6300

    1993

    DW-6300

    First genuine diver's G-Shock meeting with 200m water resistance
  • 1994 / DW-001

    1994

    DW-001

    First model based on the new capsule tough concept
  • 1995 / DW-8400

    1995

    DW-8400

    Model with dust/mud-resistant specs
  • 1996 / DW-5600E

    1996

    DW-5600E

    1st EL Back light 5600
  • 1997 / DW-9100

    1997

    DW-9100BJ

    Model with auto light switch and twin sensors
  • 1999 / GC-2000

    1999

    MT-G GC-2000

    Advanced design combining metal with resin
  • 2001 / GW-200

    2001

    GW-200

    Model equipped with a solar panel that generates power from sun light
  • 2002 / GW-300

    2002

    GW-300

    1st Tough solar battery & radio controlled watch
  • 2005 / AWG-500

    2005

    AWG-500

    Analogue watch with tough solar & Radio Controlled timing
  • 2006 / GW-9000

    2006

    GW-9000

    1st Mudman from Master of G
  • 2007 / MRG-8000

    2007

    MRG-8000

    1st resin & titanium combination watch with dlc coating
  • 2008 / GW-9200

    2008

    GW-9200

    1st Multi-Band 6 radio controlled, altimeter/barometer & temperature sensor equipped model
  • 2009 / GWF-1000

    2009

    GWF-1000

    1st Multi-Band 6 Radio controlled & tough solar battery Frogman from Master of G
  • 2010/GW- 3000

    2010

    GW-3000

    1st Gravitational Force resistant watch (15G)
  • 2011 / MTG-1200

    2011

    MTG-1200

    1st Full Analog, Multi-Band 6 radio controlled & tough solar battery G-Shock
  • 2012 / GB-6900

    2012

    GB-6900

    Bluetooth Equipped
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