Luke Monaghan is a creative director, producer and blogger working in London, England.
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Art Attack!G-Shock Sponsored Secret Wars Commences Battle in London…
On 19th February 2010, Secret Wars, sponsored by G-Shock, blazed into London. Held in The Book Club on Leonard St, the event was a riot of creativity, with the basement club rammed to the rafters.
The main event of the night was the live art battle. The teams from London and Amsterdam battled valiantly and enthusiastically for an epic 90 minutes, but eventually, it was the home town squadron that emerged victorious.
Taking place in the darkest corners of each city, the Secret Wars art battles are set up and promoted through word of mouth alone, with those in the know spreading the word to artists and art fans. With 16 amazing European locations, including London, Berlin, Amsterdam and Barcelona, the Secret Wars Euro League has finally arrived.
The rules of the battle are simple: There are 90 minutes on the clock; during which an artist is placed either side of an invisible line. Only black paint can be used on white walls, with no sketches or pencils allowed! The battles are judged by two guest judges and a crowd vote, which is measured using a decibel reader. It is a clean and fair fight, to find the best of Europe’s burgeoning artistic talent. Tim Gould, Marketing Director for Casio UK, commented, ‘G-Shock are thrilled to be sponsoring the Secret Wars Euro League in 2010. As a brand, we have a passion for true innovation and creativity, which lends us an affinity with Secret Wars. We whole-heartedly support the way it champions the raw, burgeoning talent that can be found in the underground art scene.’
Watch this space for news of the next G-Shock sponsored Secret Wars battle taking place in Glasgow on February 25th. Only time will tell who will be victorious… ENDSFor further information please contact theG-Shock Press Office at Frank PRTel: 020 7693 6999 email: gshock@frankpr.it
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