Through his work as Dj, Producer, Dancefloor experimentalist, Remixer, Collaborator and label owner, Paul Woolford has succeeded in bringing a rare level of artistry to the world of modern dance music and in doing so, made an enduring global impact.
Register here to receive our newsletter and to be kept up to date with all the latest G-Shock news.
London, UK, June 11th 2009: After the overwhelming success of Casio G-Shock and b Store’s last collaborative project “Tokyo Calling”, the two industry leaders are excited to announce their latest worldwide collaboration for autumn/winter 2009: two limited edition b Store Super Squares.
Taking the new G-7800-7ER style as their canvas, b Store owners/designers Matthew Murphy and Kirk Beattie have produced two directional bespoke designs that will compliment the wardrobe of every stylish man about town.
Using prints taken from the current b Store clothing collection, the two designs fuse quirky retro appeal with G-Shock’s up-to-the-minute technology. The first design boasts navy and white polka dots, whilst the second is graced with a striking monochrome plaid. Guaranteed to add an air of youthful insouciance to any outfit, and available for a limited time only, these two classic pieces are sure-fire sell outs.
Commenting upon the new collaboration, Murphy and Beattie said “We were honoured to be asked to collaborate with G-SHOCK, as for both of us growing up, Casio and G-Shock were the coolest brand around.”
Created exclusively by b Store for G-Shock, for retail in their Savile Row store, the stunning b Store Super Squares will be available to purchase from selected boutiques including b-store, Collette in Paris, and Paraphernalia in Rome.
Notes to editors:
The limited edition b Store watches will be available for a limited time only and will retail at £150.
ENDS
For further information and photography, please contact theG-SHOCK Press Office at Frank PRTel: 020 7693 6999 email: gshock@frankpr.it